Travel Web sites clamp down on bogus reviews
Interesting read.
“He estimates that 1 percent to 2 percent of the reviews on SideStep and other travel sites are bogus. But he says the industry and users are aware of the problem and addressing it.”
In my opinion, the problem is that this 1 percent to 2 percent of bogus reviews is not distributed proportionally. I mean when a company decides to cheat and writes bogus reviews, they won’t write one or two… they will try to improve their rating as much as they can. It creates variations of relevance from a hotel (tour company, travel company, …) to another. Who should customers trust? It’s not always easy but most of the time they can find out!
Sometimes it could look like cheating is a fast way to grow your sales but I really think you should take this time to improve the quality of […]
Published by Mathieu
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